Why CDK?


CDK Global provides digital sanity to busy dealers with the first full-service marketing solution.

What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.

All these resources make us exceptionally qualified to meet the needs of today’s car buyer. CDK understands the new consumer purchase journey better than anyone; this knowledge is the foundation for all of our interconnected solutions. Our digital marketing platform is second to none because it extends far beyond our core websites and spans the entire purchase journey.



CDK has increased our sales while reducing our advertising expense by $10,000 a month.

Brian Scaglia, Internet Director, Flatirons Imports

Your Competitive Advantages: The CDK Difference

Science Sells Cars

With insights from the largest real-time database of in-market automotive shopper behavior, you can get car sales down to a science. Literally.

Explore Our Published Research

Technology Can Never Replace the Human Element

At CDK, technology is only half the equation. That’s why CDK employs over 500 services and support reps (over half of our company) solely to advise and consult with our amazing clients. Having a full-service team under one roof is an untouchable advantage. Functioning like a mini-agency; our unique collaboration defeats our dealers’ competition.

A Seamless Shopper Experience

CDK is unique in bringing manufacturers and dealers together to deliver an optimal car-shopper experience, connecting the dots from their screens to your lots.

Create a Seamless Shopping Experience

One Platform, Endless Profitablities

The Dealer Command Center is the first “full control” automotive digital marketing solution. This central hub enables everything from basic website maintenance to sophisticated strategic decisions.

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